Sample Scorecard


Contestant (Company) Name:
Business Pitch:


Rating Scale: 5 = Excellent, 4 = Very Good, 3 = Good, 2 = Fair, 1 = Poor

Survey Item


1.    Market Opportunity

(There is a clear definition of the product/service offered and the market need to be served, as well as a way to take advantage of that market need. The target customer and market size are well defined and quantified. The market shows high potential.)

1 2 3 4 5
2.    Market / Business Competence

(The competing products/services and their marketers are analyzed well. The company provides something novel/unique/special that gives it a competitive advantage in its target market. Its plan to develop and commercialize their product/service is clearly described and is credible.)

1 2 3 4 5
3.    Management Credibility

(The business can effectively develop this company and handle the challenges associated with the venture. If the management team does not have any required skill or experience, a credible plan has been provided to access it, e.g., via an advisory board. )

1 2 3 4 5
4.    Financial Outlook

(The business has a solid understanding of the financial requirements of the business. The bases for revenues, expenses, capital expenditure projections (if applicable), as well as external funding requirements, are clearly described and are credible.)

1 2 3 4 5
5.    Risk Management

(The business plan describes any major business or technology risks that are foreseen, as well as contingency plans to overcome them. The milestones for measuring success at different stages of implementing the business plan for the venture are clear and credible.)

1 2 3 4 5
6.    Investment Potential

(The venture’s profitability, risk and return on investment profile are attractive. The business represents a real investment opportunity complete with milestones at the different stages of product/concept development in which you would consider investing. )

1 2 3 4 5
7.    Presentation

(The participant(s) presented their venture in a logical, persuasive manner.)

1 2 3 4 5
8.    Economic Impact to Wellington

(Participant(s) presentation must clearly illustrate an economic impact on the Wellington community.)

1 2 3 4 5


Overall Commentary / Areas for Improvement:







In addition to the Xcelerate Wellington Scorecard, the Final Round Judges will be asked to secondarily score the participants after Final round presentations on the following:


Business Concept

Investment Recommendation


Concept Fatally Flawed Not Fundable 0
Concept Fine, Execution Changes Required Fundable Later 1-5
Few or No Changes Fundable Now 6-10